Human knowledge relies on social learning and teaching. Most of what we know comes not from first-hand experience, but by learning from others, and by adhering to others’ advice. On top of its usefulness, information sharing plays a major role in maintaining and enhancing social bonds and promoting one’s own social influence and status.

As a cognitive neuroscientist, I’m fascinated by the way we try to influence each other, and make decisions together. How do psychological biases affect the way we share information? How do we choose who to learn from? And what happens when communication fails? In my lab we try to piece together an answer to these puzzles by using online and lab based games, computational models, and neuroimaging. 

Address: Room 7108, Rabin Building, University of Haifa, Israel
Telephone: (+972) 4 6146239

Email: uhertz@is.haifa.ac.il